Having an incomplete "about" section on Etsy is not only a missed marketing opportunity, but it's also a mistake because Etsy will recognise your shopfront as being incomplete - and therefore your listings may appear further down in search results as a consequence.
Often people will think that their own personal story is disinteresting, or they'll feel that they don't want to share personal information with strangers.
However, sharing a little information will make your shopfront more authentic, and it engages your customer, making them much more likely to buy - and return too.
So, what to tell your prospective customer? Here are three starting points:
1. Start at the beginning
How and why did you start your business? It's so easy to forget when it's your day-to-day, but we are actually living the life that other people dream of. Tell your story here.
It may be that you scrawled an idea on a napkin, you might have been chatting to a friend over a bottle of wine, or perhaps you trained to do this exact job - and you are fulfilling a childhood dream. If you have a triumph over adversity tale that you want to share then it's entirely appropriate to include it here. Etsy marketing may even pick up on it!
Whatever your story - it's your story - be proud and share it with the world!
2. Sitting room, studio or shed?
Tell us a bit about where you work from. Everyone loves having a nosy at other people's workspace - and as a creative the intrigue is even greater!
Whether you work from home, in a shed at the bottom of the garden, or in a shared studio space, tell us more about that. It's not everyone that has the opportunity to work like this, and it's genuinely interesting to other people.
You can - and should - use the photos section to show us your workspace in more detail. This adds credibility to your business story. And don't feel you have to tidy up specially either!
3. What's in a name?
If you have an interesting business name then don't be shy about sharing how you came up with it.
Maybe you've used your child's name, your favourite colour or another word that has extra significance to you. Perhaps it was just a word you liked the sound of, or something that just "felt right". Did you speak to people about it, or did you come up with it alone?
There's normally an interesting tale to tell with a business name - unless of course you went for the easy option and used your own name (and what idiot would do that...?)!
This blog post was originally published on www.beckagriffinillustration.co.uk in September 2017.